Task Five

 

Choose and advertisement from a magazine of any genre and analyse the following aspects, in terms of what it tells you about the product and the audience it’s targeting?

I’ve chosen an advertisement for make-up, from ‘Glamour Magazine’.

Use of image;
The main image is of the model, showing off the make-up and the effect that gives. She isn’t focused on the camera, she is looking away also the image has been taken in quite a soft light which doesn’t make her standout. The sharper image is in the bottom right-hand corner, it shows the make-up that the model is wearing making the make-up stand out more than the model, making the reader focus more the product. This makes the image very effective because it’s showing people that’s they can look like a model with just a simple touch of make-up.

Use of colour;

The image doesn’t use much bright colours, it uses neutral colours and black, the black border gives the image quite a sophisticated and formal look. Also the main image gives quite a dusty effect, showing that the model is in the background and the bolder colours standout. The three main colours used are pink, white and black this gives the advert quite a simple effect not making everything overcrowded or too in your face. The simple colours gives the advert a calm scene.

Use of font;

The advert doesn’t use too much words, the use of the font is very simple and effective. The font is bold and in white, this is very powerful against the simple pinks and stands out on top of the black. Also the use of the simple font really shows that the make-up is simple and easy to use. The font doesn’t standout over the picture, but also the advert isn’t full of words and uneasy to understand, the little use of font is more effective.

Choice of words;

The text is bold and simple and main points are in bold, ‘Max Factor’ is in bold and at the top, sowing straight away that the image is all about that. Also they don’t waffle about their make-up, they use intriguing words like ‘voluminous lashes’ and ‘perfect smoky eye’. This is drawing the readers in making them want to get that look also the word ‘Now’ is in capital letters, which gives the sense that this make-up is only available for a limited time making the readers buy their products. ‘#MAKEGLAMOURHAPPEN’ they use a hashtag this is connecting with the social media and drawing a bigger target audience for their products.