Vertical Integration:
- Production, Distribution, Exhibition
Block Booking:
- -It's an important part of the studio system (was a practise).
- -Studios would sell multiple films to theatres as a unit.
- -Typically include only one attractive A-Budget movie that the theatre really wanted and then the rest would be a mixture of A-Budget films and B-Budget films.
This way Block Booking gave people a freedom of choose on what films they could watch
- -The Big Five owned the cinemas.
- -Sometimes one studio would own all the cinema chains in the city.
- -in 1945, 17% of the theatres in America were owned by the studios. Actors, Producers and Directors were under control, the hand a contract.
- -Studios were also infamous for 'owning' their stars, this was something called the 'star system'.
No comments:
Post a Comment